The marketing team at Felina Intimates leverages Klaviyo as their email platform. Using triggered email flows, they’re able to send timely purchase abandonment messages. These personalized flows are crucial for driving last-end conversion— the average customer visits the website 6-8 times before completing a purchase. As the customer data landscape has increased in complexity with the introduction of Apple’s Intelligent Tracking Prevention (ITP) privacy feature and iOS 14.5, Felina Intimates experienced a full-cycle marketing performance impact, like many other DTC e-commerce brands. In Klaviyo-triggered email flows, there was a notable decline in addressable audience size as Felina Intimates lost the ability to recognize users beyond 7 days.

That’s where Black Crow AI comes in. After installing Black Crow AI’s Shopify app with one click, Felina Intimates was immediately able to use Black Crow’s Smart ID to set persistent, server-side user identifiers that never expire. Now, Felina recognizes returning site visitors and activates that data directly into Klaviyo to identify more customers eligible for personalized, triggered emails. The team has seen up to 59% more incremental recipients for browse and cart abandonment emails, resulting in a 4.7% lift in total email flow revenue. Black Crow AI’s abandonment emails have an open rate 8%+ higher than standard flows, and each new segment is performing on par with existing audiences when it comes to open rate, conversion and click-through rate.