Nearing the holiday season, Alleyoop, a sustainability minded DTC seller of cosmetics, were struggling with their ad performance after the release of iOS14.5. It became obvious that more was needed than doubling down on creative, going broad, and trusting Facebook’s algorithm. Alleyoop needed a new approach to profitably advertise to their potential buyers on Facebook.

Alleyoop decided to turn to Black Crow AI’s machine learning platform for ecommerce. Black Crow AI radically improved their Facebook targeting and campaign performance by enabling Alleyoop to leverage their first party data to build new targeted audiences instead of relying solely on Facebook data or algorithm to find new customers. Once installed on their Shopify site, Black Crow AI’s machine learning could analyze over 450 signals for every site visitor on every page view to make real-time predictions on how likely they were to buy. The predictions created audiences of likely buyers that Alleyoop could send directly to Facebook for retargeting or to create lookalikes for prospecting. Setting all of this up only took them a few clicks.