The Challenge:
Bearaby was faced with having to manually re-target audiences, proving inefficient due to limited insights. Not only that, but they had a goal to scale their existing business rapidly and intelligently. Deriving accurate customer behavior and doing so in a way that would help them exceed their business goals seemed like an impossible task. That’s where Black Crow AI comes in.
The Solution:
Bearaby installed Black Crow AI’s plug-and-play platform into its website to develop a custom machine learning model that will give its marketing team real-time predictions about its site visitors. The marketing team took these predictions and created custom audiences on Facebook, Google, and Snapchat to target the brand’s retargeting ad campaign.
The Results:
After 30 days, Bearaby saw a 100% increase in conversions from its retargeting ads on Facebook, Google Search and Display, and Snapchat. The brand also experienced a 120% increase from its return of ad spend (ROAS).
from retargeting
