Early on in its growth trajectory, Burrow had been able to create a staged retargeting breakdown to build targeted campaigns. However, the team was limited to creating audiences based on distinct, measurable events (i.e. add to cart, purchase, etc.). Burrow needed a way to better utilize more of their first-party data to more accurately identify their best customers and further refine their targeting of high-intent audiences.

To reach their revenue goals, Burrow installed Black Crow AI’s machine learning engine. Today, Burrow is able to leverage over 450 inputs in real-time for every site visitor on every page view to predict how likely that customer is to make a purchase. These predictions enabled Burrow to strategically target users with high purchase intent across marketing channels. Black Crow AI helped Burrow to leverage their own first-party data to hyper-target their ads instead of relying on Facebook’s audiences or broader algorithm. Black Crow AI’s one-click installation model identified Burrow’s highest value customers. Following a successful trial phase that doubled ROAS, they decided to double down and partner with Black Crow AI for the long-term.