The Partner: LIQUID I.V.

Liquid I.V. provides fast dissolving, sustainable nutrient drink mixes, available direct to consumers and in-store.

The Challenge:

With the rising cost of spend and challenges associated with scaling on the Facebook advertising platform, the LiquidIV team wanted to find a solution that would be quick to implement and impactful from the start.

The Solution:

The Liquid IV team leveraged Black Crow’s plug and play platform to build a custom machine learning model for their site. Through Black Crow’s real-time predictions, revised and improved customer data was uploaded into Facebook as custom audiences for Retargeting website visitors and as a lookaliking seed file to scale spend.

The Results:

As a result of the improvements that Black Crow’s platform provided, the LiquidIV team saw 48% more net new customers and 32% CPA improvement all while keeping the same retargeting spend. Additionally, the increased their net profit by 178% and had a 54% increase in prospecting spend while maintaining the same CPA.

Facebook Retargeting

+48%
Net new customers while
maintaining
retargeting spend
32%
CPA Improvement
while maintaining retrageting spend
178%
Increase in retargeting
Net Profit

Facebook Lookaliking

54%
Prospecting Spend
Increase while
maintaining CPA
Book Demo

150+ DTC merchants already use Black Crow AI to step-change performance: