The marketing team at Liquid I.V. knew they had to rewrite their paid acquisition playbook, which had been struggling to drive results since the rollout of iOS 14.5. Custom audiences on Facebook had essentially devolved to targeting every user with the same dollar amount. The same could be said for platforms like Google DV360, Snapchat, and TikTok. In turn, the team wanted to allocate their spend more effectively in an effort to target the right individuals at the right time, thus driving higher ROAS. But, they had no idea where to start.

The Liquid I.V. team was hooked on Black Crow AI’s paid marketing solution from the first meeting. After a seamless one-click integration, Black Crow’s algorithm began making real-time predictions by isolating 400+ signals to accurately forecast user behavior. Those user scores – resulting in high, medium, and low intent cohorts – generated custom, predictive audiences. These audiences were uploaded to Facebook to retarget for bottom-of-funnel conversions and to create lookalike audiences to scale customer acquisition. Customer prospecting using Black Crow AI’s audiences quickly multiplied the team’s pool of high-quality targets, yielding even more opportunities for successful retargeting. Rather than relying on Facebook’s algorithm, Liquid I.V. could suddenly manipulate massive amounts of first-party data. In addition, the team layered Black Crow’s audiences on top of Facebook’s broader, interest-based targeting to further hone in on and convert high-intent customers.