With the rising cost of spend and challenges associated with scaling on the Facebook advertising platform, the LiquidIV team wanted to find a solution that would be quick to implement and impactful from the start.
The Liquid IV team leveraged Black Crow’s plug and play platform to build a custom machine learning model for their site. Through Black Crow’s real-time predictions, revised and improved customer data was uploaded into Facebook as custom audiences for Retargeting website visitors and as a lookaliking seed file to scale spend.
As a result of the improvements that Black Crow’s platform provided, the LiquidIV team saw 48% more net new customers and 32% CPA improvement all while keeping the same retargeting spend. Additionally, the increased their net profit by 178% and had a 54% increase in prospecting spend while maintaining the same CPA.