CAse study

LiquidIV

Liquid I.V. provides fast dissolving, sustainable nutrient drink mixes, available direct to consumers and in-store.

+48%

Net new customers
while maintaining retargeting spend
(Facebook Retargeting)

32%

CPA Improvement
while maintaining retargeting spend
(Facebook Retargeting)

178%

Increase in retargeting Net Profit
(Facebook Retargeting)

54%

Prospecting Spend Increase while maintaining CPA
(Facebook Lookaliking)

the challenge

With the rising cost of spend and challenges associated with scaling on the Facebook advertising platform, the LiquidIV team wanted to find a solution that would be quick to implement and impactful from the start.

the solution

The Liquid IV team leveraged Black Crow’s plug and play platform to build a custom machine learning model for their site. Through Black Crow’s real-time predictions, revised and improved customer data was uploaded into Facebook as custom audiences for Retargeting website visitors and as a lookaliking seed file to scale spend.

the results

As a result of the improvements that Black Crow’s platform provided, the LiquidIV team saw:

- 48% more net new customers while keeping the same retargeting spend
- 32% CPA improvement while keeping the same retargeting spend
- 178% Increase in retargeting Net Profit
- 54% increase in prospecting spend while maintaining CPA 

150+ DTC merchants already use Black Crow AI to step-change performance: