Facebook - Audience Creation

Audience Setup

After you have successfully installed the Black Crow AI script on your page, you can now start using scores on Facebook. To use your new scores for remarketing and prospecting, you will need to create audiences.

Create your custom audiences

We want to create 3 custom audiences for your users.

  1. In the far left menu, select All Tools then select Audiences.
  2. Create Audience -> Custom Audience
  3. Select the first option “Your sources” -> “Website -> Next”
  4. Select the Facebook pixel that is present on your website
  5. Click on the “Events” dropdown select “from your events” -> “blackcrow_target|remarketing”
  6. Set the retention to 30 days
  7. Refine by -> URL/Parameter -> threshold_group_count -> equals -> 10
  8. Refine by -> URL/Parameter -> comparison_group -> equals -> site
  9. Refine by -> URL/Parameter -> conversion_product -> equals -> all
  10. For low audience:
    • Refine by -> URL/Parameter -> score -> equals -> Enter the following seperated by a line break: 1,2 and 3
    • Click Exclude People
    • Select the same Facebook pixel as above
    • Click on the “Events” dropdown select “from your events” -> “blackcrow_target|remarketing”
    • Set the retention to 30 days
    • Refine by -> URL/Parameter -> threshold_group_count -> equals -> 10
    • Refine by -> URL/Parameter -> comparison_group -> equals -> site
    • Refine by -> URL/Parameter -> conversion_product -> equals -> all
    • Refine by -> URL/Parameter -> score -> equals -> Enter the following seperated by a line break: 4,5,6,7,8,9 and 10
    • Give this audience a name, “Black Crow Site Visitors - Low - 30d” and save
  11. For Medium audience:
    • Refine by -> URL/Parameter -> score -> equals -> Enter the following seperated by a line break: 4,5,6 and 7
    • Click Exclude People
    • Select the same Facebook pixel as above
    • Click on the “Events” dropdown select “from your events” -> “blackcrow_target|remarketing”
    • Set the retention to 30 days
    • Refine by -> URL/Parameter -> threshold_group_count -> equals -> 10
    • Refine by -> URL/Parameter -> comparison_group -> equals -> site
    • Refine by -> URL/Parameter -> conversion_product -> equals -> all
    • Refine by -> URL/Parameter -> score -> equals -> Enter the following seperated by a line break: 8,9 and 10
    • Give this audience a name, “Black Crow Site Visitors - Medium - 30d” and save
  12. For High audience:
    • Refine by -> URL/Parameter -> score -> equals -> Enter the following seperated by a line break: 8,9 and 10
    • Give this audience a name, “Black Crow Site Visitors - High - 30d” and save

Create prospecting audiences

  1. Select the audience “Black Crow Site Visitors - Medium”, click ... for more options and select “Create Lookalike”
  2. If prompted, select the preferred audience location
  3. Under Select Audience Size, please choose 3. (1%, 1-3% and 3-5%)
  4. Repeat the above steps one additional time for theHigh Score Audience


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