Facebook - Prospecting Campaigns

Social Ads

After you have successfully installed the Black Crow AI script on your page, you can now start using scores on Facebook. To use your new scores for prospecting, you will need to create new campaigns.

Create prospecting campaigns

  1. Create a new campaign with two ad sets
    • Include Lookalike (5%) Black Crow AI Target Prospecting - Medium
    • Include Lookalike (5%) Black Crow AI Target Prospecting - High
  2. Exclude prior purchasers and all Black Crow AI Remarketing audiences from both ad sets.
  3. Set the campaign to Lowest cost bid strategy and the budget to CBO.
  4. Exclude both Black Crow AI Lookalike audiences from all other existing prospecting campaigns.
  5. Turn campaign live!

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