Facebook - Remarketing Campaigns

Social Ads

After you have successfully installed the Black Crow AI script on your page, you can now start using scores on Facebook. To use your new scores for remarketing, you will need to create new campaigns.

Create remarketing campaigns

  1. Create a new campaign with three ad sets
    • Include Black Crow Remarketing Low Scores
    • Include Black Crow Remarketing Medium Scores
    • Include Black Crow Remarketing High Scores
  2. Exclude prior purchasers from all three ad sets.
  3. Set the campaign to Lowest cost bid strategy and the budget to CBO.
  4. Exclude all Black Crow Remarketing audiences from all other existing campaigns except prior purchaser campaigns.
  5. Turn campaign live!

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