Google Ads - Prospecting Campaigns

Create prospecting campaigns

1. Create 1 new campaigns that contain all ad groups from all existing campaigns - Similar_Audiences_Search 
2. Add audiences Similar to Black Crow Prospecting Medium Scores and Similar to Black Crow Prospecting High Scores as targeting audiences to your new campaign 
3. Exclude prior purchasers and all Black Crow Remarketing audiences from all three ad sets 
4. Set campaign to desired automated bid strategy 
5. Exclude Similar to Black Crow Prospecting audiences from all other existing prospecting campaigns 
6. Turn new campaign live!
   

Best Practices:

• Create campaigns dedicated to remarketing users only (i.e. use the targeting audience setting instead of observation setting)
• Exclude your remarketing users from all other campaigns to ensure all remarketing users are going to your dedicated remarketing campaigns
• Organize campaigns by users/audiences instead of keywords to allow Google to effectively capture the signal of a particular user population
• Start with three groupings of Black Crow scores based on conversion rates and create a separate campaign for each grouping