After you have successfully installed the Black Crow AI script on your page, you can now start using scores on Google. To use your new scores for remarketing and prospecting, you will need to create audiences in Google Analytics.
Before you can use Black Crow scores in Google Ads or DV360, you must first activate audiences in Google Analytics. Please follow the simple instructions below to populate low, medium and high audiences with your users!
In Admin > Property > Tracking Info > Data Collection, enable "Remarketing" and "Advertising Reporting Features".
*If you activate Google signals, you can skip this step. The controls to enable Remarketing and Advertising Reporting Features are replaced by the Google-signals control.
Go to Admin > Property > Product Linking > Google Ads Linking > add a linked Google Ads account
You may need to enable the "Share all website data" and "Enable auto-tagging" flags:
Next create score based audiences within Google Analytics. In the next section, we will use these audiences as the basis for running lookalike campaigns in Google Ads. To create your new custom audiences: