Microsoft Advertising - Audience Creation

Audience Setup

Before you can utilize scores in Microsoft/Bing platforms, you will need to create audiences.

- Under Tools > Shared Library > Audience Manager.


- Then, click the “+ Create audience” to create a new remarketing audience. Give it a name and then select “Remarketing list”.


- Then, click the correct tag that is deployed on your website and choose "Custom events" under "Whom to add to your audience".


- Then, update the custom events table to match the below screenshot.

- Category equals blackcrow_target|remarketing|all|conversion
- Action starts with site|rats|3|
- Value equal to 3

- Update the membership duration to 30 days, and click Save.


Repeat the above steps 2 more times for scores 1 (low) and 2 (medium).

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