Microsoft Advertising - Audience Creation
Audience SetupBefore you can utilize scores in Microsoft/Bing platforms, you will need to create audiences.
- Under Tools > Shared Library > Audience Manager.
- Then, click the “+ Create audience” to create a new remarketing audience. Give it a name and then select “Remarketing list”.
- Then, click the correct tag that is deployed on your website and choose "Custom events" under "Whom to add to your audience".
- Then, update the custom events table to match the below screenshot.
- Update the membership duration to 30 days, and click Save.
Repeat the above steps 2 more times for scores 1 (low) and 2 (medium).
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