Pinterest - Audience Creation

Audience Setup

There's a Pinterest ad format for every one of your business goals. See your options to start boosting awareness, driving sales and increasing conversions.

To create an audience for use in Pinterest Ads please follow these steps:

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Audiences
  3. Click Create audience
  4. Select Visitors who went to your site
  5. Enter a Name of Black Crow AI Target Remarketing - High and any Description for your audience
  6. Below Pinterest tags, select your Pinterest tag
  7. Enter the 30 days for the duration and select past traffic
  8. Click Add a filter where Event equals blackcrow
  9. Click Add a subrule where value equals 8,9, 10
  10. Click Add a subrule where order_quantity equals 10
  11. Click Add a subrule where promo_code equals site
  12. Click Add a subrule where video_title equals all
  13. Click Add a subrule where lead_type equals remarketing
  14. Click Create

Be sure to repeat this workflow for Low and Med segments (i.e. score 1-3 and 4-7).

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