The Trade Desk

Display Ads

The Trade Desk (TTD) is a media buying platform built for the open internet.

The Trade Desk

Overview

  • Create an Image pixel with five td params and share with your Black Crow Customer Success Manager (CSM)
  • After your CSM has confirmed The Trade Desk has been configured
    • Create rules within the Image pixel
    • Create Low, Medium and High audiences

Create image pixel

  1. Login to Trade Desk and Data tab (on the left). Make sure you are under the First Party tab within the “Data” Tab. Once there, please click on Image Pixels to create a new image pixel.
  2. Please share the Image Pixel tag with your Black Crow Customer Success Manager (CSM). Example:
    <img height="1" width="1" style="border-style:none;" alt="" src="https://insight.adsrvr.org/track/pxl/?adv=xxxxx&ct=0:58xxxxxTD4}&td5={TD5}"/>

Add Rules to Image Pixel

  • Once your CSM has confirmed that The Trade Desk has been configured, please proceed with below
  • Once in the “Image Pixels” tab, create a new image pixel named Black Crow AI. Create rules for this new pixel. The rules must match the following pattern:
    • Black Crow - Score 1 → Rule: Found in TD5 / Equal to score|0
    • Black Crow - Score 2 → Rule: Found in TD5 / Equal to score|1
    • Black Crow - Score 3 → Rule: Found in TD5 / Equal to score|2
    • Black Crow - Score 4 → Rule: Found in TD5 / Equal to score|3
    • Black Crow - Score 5 → Rule: Found in TD5 / Equal to score|4
    • Black Crow - Score 6 → Rule: Found in TD5 / Equal to score|5
    • Black Crow - Score 7 → Rule: Found in TD5 / Equal to score|6
    • Black Crow - Score 8 → Rule: Found in TD5 / Equal to score|7
    • Black Crow - Score 9 → Rule: Found in TD5 / Equal to score|8
    • Black Crow - Score 10 → Rule: Found in TD5 / Equal to score|9

Create your custom audiences:

  1. After you finish creating the image pixel, please go to the “Audiences” tab.
  2. Once on the “Audiences” tab, create a new custom audience:
    1. For Low Audiences:
      1. Name the audience Black Crow Site Visitors - Low
      2. Select the Black Crow AI pixel
      3. Select Inclusion Black Crow - Score 1, Black Crow - Score 2, Black Crow - Score 3
      4. Then, select And Not(exclusion) Black Crow - Score 4, Black Crow - Score 5, Black Crow - Score 6, Black Crow - Score 7, Black Crow - Score 8, Black Crow - Score 9, Black Crow - Score 10
    2. For Medium Audiences:
      1. Name the audience Black Crow Site Visitors - Medium
      2. Select the Black Crow AI pixel
      3. Select Include Black Crow - Score 4, Black Crow - Score 5, Black Crow - Score 6, Black Crow - Score 7
      4. Then, select And Not(exclusion) Black Crow - Score 8, Black Crow - Score 9, Black Crow - Score 10
    3. For High Audiences:
      1. Name the audience Black Crow Site Visitors - High
      2. Select the Black Crow AI pixel
      3. Select Inclusion Black Crow - Score 8, Black Crow - Score 9, Black Crow - Score 10

Low Audience:

Medium Audience:

High Audience:

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