TikTok - Audience Creation

To create an audience for use in TikTok Ads please follow these steps:

In the TikTok Ads Manager

For Low Score Users

1. Click Assets at the top of the screen, then click Audiences
2. Click Create audience, then Custom Audience
3. Select Website Traffic
4. Under People who've carried out the following actions select Subscribe in the last 90 days
5. Click Exclude People
6. Under People who've carried out the following actions select Download in the last 90 days
7. Click + Exclude more
8. Under People who've carried out the following actions select Contact in the last 90 days
9. Name the Audience Black Crow Remarketing - Low and Save

For Medium Score Users

1. Click Assets at the top of the screen, then click Audiences
2. Click Create audience, then Custom Audience
3. Select Website Traffic
4. Under People who've carried out the following actions select Download in the last 90 days
5. Click Exclude People
6. Under People who've carried out the following actions select Contact in the last 90 days
7. Name the Audience Black Crow Remarketing - Low and Save

For High Score Users

1. Click Assets at the top of the screen, then click Audiences
2. Click Create audience, then Custom Audience
3. Select Website Traffic
4. Under People who've carried out the following actions select Contact in the last 90 days