Facebook - Audience Creation - Product Category - Intent

Create your remarketing custom audiences

We want to create 3 custom audiences for your users for each product category.

1. In the top left menu, under Advertise, select Audiences.
2. Create Audience > Custom Audience
3. Select the first option “Use your sources” > “Website”
4. Select the relevant Facebook pixel
5. Click on the “All website visitor” dropdown and select “from your events” > “intent_target|remarketing”
6. Set the look back value to 30 days
7. Refine by > Aggregated value > Maximum of > score > equals > 1
8. Further Refine by >  URL or Parameter > threshold_group_count > equals > 3
9. Further Refine by >  URL or Parameter > conversion_product > equals > all
10. Further Refine by >  URL or Parameter > comparison_type > equals > traffic_group
11. Further Refine by >  URL or Parameter >integration_product > equals > remarketing
12. Further Refine by >  URL or Parameter > comparison_population > equals > (Please reach out to your account rep for the values that go here). If you wish to combine multiple products, please enter
13. Give this audience a name, “Black Crow AI Target Remarketing - Low - [Insert Product Name]” and save
14. Repeat the above steps two additional time for scores 2 and 3 (Med/High) for each product.

Create prospecting audience

1. Select the audience “Black Crow AI Target Remarketing - Low - [Insert Product Name]”  and click “Create Lookalike”
2. Select the preferred audience location and preferred audience size and save
3. Repeat the above steps one additional time for score 3 (High)
   

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