Google Ads

Note: You can either sync your Google Analytics Black Crow AI segments with your Adwords account (recommended), or you can integrate Black Crow AI with Adwords directly.

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(A) Integrate with Adwords through Google Analytics

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1. Enable Remarketing and Advertising Reports Features in Analytics

In Admin > Property > Tracking Info > Data Collection, enable "Remarketing" and "Advertising Reporting Features".

*If you activate Google signals, you can skip this step. The controls to enable Remarketing and Advertising Reporting Features are replaced by the Google-signals control.

Reference: "Enable Remarketing and Advertising Reporting Features in Analytics"

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2. Link Adwords & Analytics accounts
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Go to Admin > Property > Product Linking > Google Ads Linking > add a linked Google Ads account

You may need to enable the "Share all website data" and "Enable auto-tagging" flags

Reference: Autotagging, Data sharing

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3. Create Google Analytics score segments

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(B) Integrate with Adwords directly

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Please reach out to your customer success manager (CSM) for further instruction on integrating Black Crow directly with Google Ads.