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Google Ads


After you have successfully installed the Black Crow AI script on your page, you can begin using scores in Google Ads (Google Adwords).


Note: You can either sync your Google Analytics Black Crow AI segments with your Adwords account (recommended), or you can integrate Black Crow AI with Adwords directly.

(A) Integrate with Adwords through Google Analytics

1. Enable Remarketing and Advertising Reports Features in Analytics

In Admin > Property > Tracking Info > Data Collection, enable "Remarketing" and "Advertising Reporting Features".

*If you activate Google signals, you can skip this step. The controls to enable Remarketing and Advertising Reporting Features are replaced by the Google-signals control.

Reference: "Enable Remarketing and Advertising Reporting Features in Analytics"

2. Link Adwords & Analytics accounts

Go to Admin > Property > Product Linking > Google Ads Linking > add a linked Google Ads account

You may need to enable the "Share all website data" and "Enable auto-tagging" flags

Reference: Autotagging, Data sharing

3. Create Google Analytics score segments

(B) Integrate with Adwords directly

Please reach out to your customer success manager (CSM) for further instruction on integrating Black Crow directly with Google Ads.

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