Google Ads - Remarketing

Create remarketing campaigns
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1. Create 3 new campaigns that contain all ad groups from all existing campaigns
2. Remarketing_Search_Scores_Low
3. Remarketing_Search_Scores_Medium
4. Remarketing_Search_Scores_High
5. Add Black Crow Remarketing Low Scores to Remarketing_Search_Scores_Low
6. Add Black Crow Remarketing Medium Scores to Remarketing_Search_Scores_Medium
7. Add Black Crow Remarketing High Scores to Remarketing_Search_Scores_High
8. Exclude prior purchasers from all three new campaigns
9. Set all 3 campaigns to the same automated bid strategy at the same target
10. Exclude all Black Crow score remarketing audiences from all existing non-branded campaigns
11. Turn 3 new campaigns live!

Best Practices:
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• Create campaigns dedicated to remarketing users only (i.e. use the targeting audience setting instead of observation setting)
• Exclude your remarketing users from all other campaigns to ensure all remarketing users are going to your dedicated remarketing campaigns
• Organize campaigns by users/audiences instead of keywords to allow Google to effectively capture the signal of a particular user population
• Start with three groupings of Black Crow scores based on conversion rates and create a separate campaign for each grouping

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