Google DV360

Read Me First: In order to use your scores in DV360, you first need to integrate Black Crow AI with either Google Ads or Google Analytics, and then link one of those tools to DV360.

References:

• Integrating BCAI with Google Adwords here
• Integrating BCAI with Google Analytics here

• Linking Google Ads to DV360 here
• Linking Google Analytics 360 to DV360 here‍
• Linking Google Analytics 4 to DV360  here

‍

Create remarketing campaigns

1. Create 1 new remarketing campaigns with 3 duplicate line items:
2. Line Item 1 - Low Scores: Include Black Crow Remarketing Low Scores
3. Line Item 2 - Mid Scores: Include Black Crow Remarketing Medium Scores
4. Line Item 3 - High Scores: Include Black Crow Remarketing High Scores
5. Exclude prior purchasers from all three line items
6. Set all 3 line items to the same target bid strategy
7. Exclude Black Crow Remarketing Scores Low, Medium, and High audiences from all other existing campaigns/line items except any prior purchaser campaigns
8. Turn campaign live!

Best Practices:

• Create campaigns dedicated to remarketing users only (i.e. use the targeting audience setting instead of observation setting)
• Exclude your remarketing users from all other campaigns to ensure all remarketing users are going to your dedicated remarketing campaigns
• Organize campaigns by users/audiences instead of keywords to allow Google to effectively capture the signal of a particular user population
• Start with three groupings of Black Crow scores based on conversion rates and create a separate campaign for each grouping

‍