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Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.


After you have successfully installed the Black Crow AI script on your page, you can now start using scores to create audiences!

Now you need to create remarketing audiences from these users so they can be targeted with ads.

To create an audience for use in Taboola please follow these steps:
  1. Go to the Audiences tab in your Taboola Backstage
  2. Click on ‘New Audience’ (or select ‘Custom Audience’ from the dropdown menu)
  3. Change the ‘Type’ to ‘Event
  4. Make sure the ‘Based on’ switch is set on ‘Active
  5. Choose the blackcrow_remarketing_10_10 (Where the first number is how many scores are available and the second number is the score the user received) in the event list.
  6. Click on Create Audience
  7. Repeat the above steps 9 more times for scores 1-9. i.e. blackcrow_remarketing_10_9 and blackcrow_remarketing_10_8 and so forth
  8. Notify Black Crow so we can enable sending scores into Taboola.

Now that you’ve setup these audience lists you will be able to see the number of users in each list and once they reach significance you can start running smarter campaigns on them.

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