Stop chasing CTR
ROAS isn’t about hacking CTR. The real leverage is conversion rate and AOV. Most teams can’t control either. Storefronts gives paid marketers instant control after the click. Shopify brands are seeing 40%+ lifts in conversion rate.
The overlooked input
Paid teams spend months optimizing pre-click inputs — audiences, creatives, and bidding. But the biggest drivers of ROAS happen after the click: conversion rate and AOV.
PRE-CLICK
Audience
Creative
Bid strategy
POST-CLICK
Conversion Rate
AOV
Page Experience
Why ROAS stalls
Dev queues
Testing new landing pages requires engineering time.
Rigid site templates
Shopify themes aren’t built for rapid experimentation.
Creative mismatch
Ads promise something the page can’t deliver.
Why ROAS stalls
Storefronts lets paid teams launch ad-specific post-click experiences without touching their core Shopify theme. Test new messaging, offers, and landing experiences for every ad, and send traffic to what converts best.
Control the inputs that drive ROAS
• Improve conversion rate with tailored pages
• Increase AOV with better product framing
• Align landing pages to ad intent
• Run post-click experiments without dev work
Shopify brands are already seeing 40%+ lifts in conversion rate with Storefronts.
