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With the impact of IoS 14.5, paid media performance had taken a bit of a hit. Bearaby turned to no-code ML platform Black Crow AI to give retargeting and prospecting a boost.
By utilizing Black Crow’s AI technology, shortyLove’s first party data was utilized to make real time predictions on the value of individual site visitors.
Through Black Crow’s real-time predictions, revised and improved customer data was uploaded into Facebook as custom audiences for Retargeting website visitors and as a lookaliking seed file to scale spend.