Intro
Bushbalm has made a name for itself as a trusted skincare brand with solutions for often overlooked areas.
Bushbalm has made a name for itself as a trusted skincare brand with solutions for often overlooked areas.
Their honest, authentic marketing is a reflection of their brand ethos, and has won them an engaged social following that’s led to substantial organic growth. They’ve recently expanded into retail and wholesale, but e-commerce remains the majority of their business.
Their honest, authentic marketing is a reflection of their brand ethos, and has won them an engaged social following that’s led to substantial organic growth. They’ve recently expanded into retail and wholesale, but e-commerce remains the majority of their business.
The Challenge
Facebook ads have been instrumental in Bushbalm’s rapid growth and success over the years. However, Bushbalm experienced a decline in effectiveness driven by multiple App privacy updates such as iOS 14.5 and Safari Intelligent Tracking Prevention (ITP).
Facebook ads have been instrumental in Bushbalm’s rapid growth and success over the years. However, Bushbalm experienced a decline in effectiveness driven by multiple App privacy updates such as iOS 14.5 and Safari Intelligent Tracking Prevention (ITP).
To solve this, Bushbalm partnered with Black Crow AI to supercharge their first-party data with Smart ID, resolving audience gaps caused by cookie deprecation. Next, they used Black Crow’s Predictive Audiences to score users based on their propensity to purchase. By combining AI and first-party customer data, Bushbalm was able prioritize ad dollar spend on the users most likely to make a purchase, and better re-engage those users across channels.
To solve this, Bushbalm partnered with Black Crow AI to supercharge their first-party data with Smart ID, resolving audience gaps caused by cookie deprecation. Next, they used Black Crow’s Predictive Audiences to score users based on their propensity to purchase. By combining AI and first-party customer data, Bushbalm was able prioritize ad dollar spend on the users most likely to make a purchase, and better re-engage those users across channels.
Our Strategy
Using Growth Pack, Bushbalm saw retargeting ROAS improve by 117% YoY and $4-5K of incremental monthly revenue.
Using Growth Pack, Bushbalm saw retargeting ROAS improve by 117% YoY and $4-5K of incremental monthly revenue.
Once the team activated Smart ID, they saw major improvements to Facebook Event Match Quality (EMQ) scores overnight. Overall Facebook ROAS increased by 50%, while spend scaled 69%. Black Crow continues to deliver even more incremental revenue in email. Since activating Smart ID in Klaviyo, browse abandonment email flows are generating 61% more revenue, and abandoned cart and checkout flows have grown by 35%.
Once the team activated Smart ID, they saw major improvements to Facebook Event Match Quality (EMQ) scores overnight. Overall Facebook ROAS increased by 50%, while spend scaled 69%. Black Crow continues to deliver even more incremental revenue in email. Since activating Smart ID in Klaviyo, browse abandonment email flows are generating 61% more revenue, and abandoned cart and checkout flows have grown by 35%.
The Results
ROAS Improvement
Facebook ROAS Improvement
More Revenue from email flows
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Ready to turn every click into a customer?
Start your 30-day free trial. No code. No credit card. No risk.
Book a free 30 min demo call and we'll show you how to turn clicks into customers.
Ready to turn every click into a customer?
Start your 30-day free trial. No code. No credit card. No risk.
Book a free 30 min demo call and we'll show you how to turn clicks into customers.