Intro
Founded by a husband and wife team, Erika and JJ believe a sustainable, delicious diet is key to achieving health goals. From humble beginnings in the couple’s kitchen, the brand has developed a loyal community over the past decade in their #CSESQUAD.
The Challenge
Like many brands, they also wanted to boost customer loyalty and retention rates. Given the nature of the Clean Simple Eats product, the potential for repeat purchases is high, as customers regularly replenish their supplies of protein powders and supplements. However, with a manual post-purchase experience in place, the team struggled to effectively manage their retention strategy.
Our Strategy
The team implemented Black Crow’s Identity Resolution and Predictive Offer features to recognize returning shoppers and capture more subscriber data. As a result, they grew new subscribers by 25%, while boosting abandonment flow revenue by 21%. With Black Crow’s Predictive Repurchase, Clean Simple Eats also triggers precisely-timed replenishment flows, directing shoppers to custom storefronts with personalized product suggestions. The team experienced a 50% increase in conversion rates when compared to their previous reorder journey, allowing them to disable their manual repurchase flows. In addition, Clean Simple Eats adopted Black Crow’s Predictive Lifetime Value (pLTV) to optimize paid ad campaigns. A conversion lift test in Meta showed that campaigns optimized towards the pLTV event drove a 4X ROAS, 160% higher CTR, and 27% lower CPC compared to the standard purchase event. In response, Clean Simple Eat’s agency, ROI, shifted the majority of their spend to Black Crow pLTV-optimized campaigns. Over the course of three months, this generated over 4,000 new customers, 6.9X new customer ROAS, and 23X Standard ROAS.
The Results
