Levain Bakery

Boosted Snapchat ROAS by 62%

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Levain Bakery

Boosted Snapchat ROAS by 62%

Back

Intro

Levain Bakery, the iconic New York institution famous for its six-ounce cookies, has mastered the art of the "cookie craving." But in the highly competitive world of social commerce, turning a Snapchat swipe into a high-value purchase requires more than just mouth-watering creative—it requires a seamless post-click experience.

Levain Bakery, the iconic New York institution famous for its six-ounce cookies, has mastered the art of the "cookie craving." But in the highly competitive world of social commerce, turning a Snapchat swipe into a high-value purchase requires more than just mouth-watering creative—it requires a seamless post-click experience.

Working alongside their agency, Deodato, Levain Bakery partnered with Black Crow AI to optimize their Snapchat ad performance. By implementing Black Crow Storefronts, they transformed their mobile shopping experience, leading to massive lifts in efficiency and revenue.

The Challenge

Snapchat is a high-intent, visual platform, but the "leaky bucket" often happens the moment a user leaves the app. Standard collection pages or product detail pages (PDPs) can sometimes feel disjointed from the fast-paced, mobile-first social experience, leading to lower conversion rates and lost revenue.

Snapchat is a high-intent, visual platform, but the "leaky bucket" often happens the moment a user leaves the app. Standard collection pages or product detail pages (PDPs) can sometimes feel disjointed from the fast-paced, mobile-first social experience, leading to lower conversion rates and lost revenue.

Levain Bakery needed to ensure that once a user swiped up on a Snapchat ad, they were met with a landing page that was not only fast and mobile-optimized but also strategically designed to drive higher order values.

Our Strategy

Levain Bakery and Deodato utilized Black Crow Storefronts to create a high-performance, post-click destination. Unlike a static collection page, Black Crow Storefronts are designed to load instantly and present products in a way that maximizes conversion.

Levain Bakery and Deodato utilized Black Crow Storefronts to create a high-performance, post-click destination. Unlike a static collection page, Black Crow Storefronts are designed to load instantly and present products in a way that maximizes conversion.

To prove the impact, they ran a rigorous split test using Snapchat’s native A/B testing tool: The Control: Ads directed to Levain’s standard "Best Sellers" collection page. The Test: Ads directed to a custom-built Black Crow Storefront. The test ran for 10 days, allowing the team to identify exactly how the post-click experience influenced user behavior.

The Results

0%

Increase in ROAS

0%

Decrease in CPO

0%

Increase in AOV

Looking Ahead

The success of the trial has led to a rapid shift in Levain’s Snapchat strategy. Having identified the winning layout, Deodato has begun personalizing these Storefronts for all active ads in the account.

The success of the trial has led to a rapid shift in Levain’s Snapchat strategy. Having identified the winning layout, Deodato has begun personalizing these Storefronts for all active ads in the account.

The goal is clear: 100% adoption. Currently, 56% of Levain’s Snapchat spend is already flowing through Black Crow Storefronts, with that number climbing as the brand continues to scale its most profitable post-click experience yet.

Ready to turn every click into a customer?

Start your 30-day free trial. No code. No credit card. No risk.

Book a free 30 min demo call and we'll show you how to turn clicks into customers.

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Start free trial

Ready to turn every click into a customer?

Start your 30-day free trial. No code. No credit card. No risk.

Book a free 30 min demo call and we'll show you how to turn clicks into customers.

Start free trial

Start free trial

Ready to turn every click into a customer?

Start your 30-day free trial. No code. No credit card. No risk.

Book a free 30 min demo call and we'll show you how to turn clicks into customers.

Start free trial

Start free trial