After you have successfully installed the Black Crow AI script on your page, you can now start using scores in Google Shopping Ads. To use your new scores for remarketing, you will need to create audiences and new campaigns.
Create remarketing campaigns
Create 3 new campaigns that contain all ad groups from all existing campaigns
Add Black Crow Remarketing Low Scores to Remarketing_Shopping_Scores_Low
Add Black Crow Remarketing Medium Scores to Remarketing_Shopping_Scores_Medium
Add Black Crow Remarketing High Scores to Remarketing_Shopping_Scores_High
Exclude prior purchasers from all three new campaigns
Set all 3 campaigns to the same automated bid strategy at the same target
Exclude all Black Crow score remarketing audiences from all existing non-branded campaigns
Turn 3 new campaigns live!
Create campaigns dedicated to remarketing users only (i.e. use the targeting audience setting instead of observation setting)
Exclude your remarketing users from all other campaigns to ensure all remarketing users are going to your dedicated remarketing campaigns
Organize campaigns by users/audiences instead of keywords to allow Google to effectively capture the signal of a particular user population
Start with three groupings of Black Crow scores based on conversion rates and create a separate campaign for each grouping