Bearaby is a DTC seller of award-winning weighted blankets that promote better sleep, made entirely from sustainable fibers. Bearaby's weighted blankets became one of the must-have home comforts during Covid times.
But with the impact of IoS 14.5, paid media performance had taken a bit of a hit. Bearaby turned to no-code ML platform Black Crow AI to give retargeting and prospecting a boost.

By utilizing Black Crow’s AI technology, shortyLove’s first party data was utilized to make real time predictions on the value of individual site visitors. Using these new predictions, their team could feed the data back into Facebook to retarget a more favorable buyer group. Additionally, the data was used to conduct lookaliking, allowing the shortLove team to acquire net new customers.

The Liquid IV team leveraged Black Crow’s plug and play platform to build a custom machine learning model for their site. Through Black Crow’s real-time predictions, revised and improved customer data was uploaded into Facebook as custom audiences for Retargeting website visitors and as a lookaliking seed file to scale spend.

Recently, ecommerce growth marketing agency Tuff, began working with us at Black Crow AI. They wanted to utilize our machine learning platform and predictive audiences to help their DTC brands scale prospecting campaigns, and make their remarketing efforts more efficient.