Lever 1. Curate the Right Products or Lose the Shopper
What You Show Matters as Much as Who You Reach
Ad platforms have mastered the art of reaching the right people. But once those people land? Most brands drop the ball.
Here’s the reality: most ecommerce storefronts treat every shopper the same. Same layout. Same grid. Same product dump.
If your ad says “Gifts Under $25” but your site makes people dig for them, they’ll bounce. Not because the products are wrong.
Because the merchandising is.
Where Traditional Merchandising Falls Apart
Static PDPs and broad category pages might work for someone casually browsing. But they don’t work for someone who just clicked a specific message.
Examples:
- A retargeting ad for “Running Essentials” links to a generic fitness collection
- An email about “Postpartum Care” drops users on your homepage
- A TikTok about “Men’s Skincare” drives traffic to a pink product grid
Every one of those journeys breaks the promise of the ad. And when the message doesn’t match the moment, conversion rates crash.
That mismatch isn’t just friction. It’s funnel failure.
The Storefronts Fix: Merch That Matches the Moment
Storefronts flip the old model. We don’t make shoppers hunt. We surface exactly what the ad promised — automatically.
Our AI curates storefronts based on:
- Offer framing: Price points, bundles, gifts
- Persona targeting: Gen Z, dads, skincare beginners
- Campaign theme: Seasonal drops, TikTok virality, routine builders
Every storefront is synced with your ad creative, your audience data, and your product mix. So when someone clicks, momentum builds. It doesn’t break.
Personalization Is the Proof
- 63% of marketers say personalization drives conversion (Invesp)
- Shoppers are 80% more likely to buy when the experience is tailored (Epsilon)
That’s why clients using Storefronts see double-digit lifts in add-to-cart rate when campaigns are merchandised with intention.
Before & After
Before: Clicks “Best Gifts Under $25.” They land in a maze of full-price items.
After: Clicks. They land on a storefront filtered by price, designed for gifting, with a single clear CTA.
One gets ignored. The other gets the sale.
Why This Matters Now
Ad costs are up. Attention spans are down. Shoppers don’t browse — they bounce.
You can’t afford to let a good click die on a bad layout.
Not when curation converts and guessing leaks money.
Want your funnel to flow? Match your message with your merch.
