Issue 2: AI Tactics To Boost Your E-commerce Profits
Remember when AI was just a buzzword? It seems over the last few months we’ve reached a tipping point and now AI is literally everywhere. No one is talking about NFTs anymore. Nope, now we’re at peak GPT!
For e-commerce marketers and brand owners, it’s an opportunity to reimagine the customer experience and the entire process of creating customer touchpoints that build brands and sell. Working with AI tools is becoming a required skill set for every marketer.
What makes this AI moment especially ripe for e-commerce is the challenge facing every brand today: to be profitable. That’s why we’re sharing our top picks of AI tools that can help you generate more profit in your business.
In this newsletter you'll get:
- 6 simple AI tactics to boost your e-commerce profits
- Strategies for today’s market and what’s resonating with buyers right now
- Hot AI and DTC news to inspire new experiments for your brand
6 Simple AI Tactics To Boost Your E-commerce Profits
If you’re a DTC marketer looking to kick the tires on artificial intelligence, this post will show you six ways to include AI in your operations, and some of the best tools to start with.
We’ll cover how AI can assist with:
- Copywriting
- Audiences
- Paid media
- Creative production
- Keyword research
- Customer support
AI COPYWRITING
Tools: Jasper, Copy.ai, ChatGPT
Using AI to assist with copywriting makes it more cost-effective to connect with potential customers across multiple channels. Because it removes repetitive writing and editing work, marketing managers can spend more time creating engaging marketing and less time staring at a blinking cursor.
AUDIENCES
Tools: Black Crow AI (yes, that’s us!)
Predictive audience solutions use AI to analyze the vast data you're already collecting to predict which visitors are most likely to purchase. When you know who your likely buyers are, you can stop wasting marketing dollars on prospects that probably won’t buy from your brand and instead focus on those that will.
PAID MEDIA
Tools: Preflect, Smartly.io
A robust experimentation program is critical for unlocking efficiency from your paid advertising spend, and subsequently lowering your customer acquisition cost. By lightening the lift required to manage your testing strategy, you and your team have more opportunities to test bigger and bolder strategies to grow your brand.
CREATIVE PRODUCTION
Tools: Pencil, AdCreative.ai, Albert
You need compelling visuals that resonate with your potential customers. By using AI to quickly iterate on designs that get the best response, you can improve engagement metrics on organic content, increase efficiency of paid social content, and create more customers.
KEYWORD RESEARCH
Tools: ContentDistribution.com
AI keyword research can help increase your brand’s reach into new markets you may have overlooked. You can discover new sets of keywords that can increase the efficiency of SEM spend, generate new SEO or social content ideas, or maybe reveal a new way to position your product in the market.
CUSTOMER SUPPORT
Better customer support in the pre-sale phase means fewer abandoned carts and higher order value. Better post-sale support means fewer returns, and more repeat customers. And when these benefits come without having to staff up a support team, all the better.
With so many effective solutions the question becomes, “Where do I start?”
Continue reading to go deeper into AI for DTC
The 2023 Path to Profit: Hidden Marketing Tactics Top DTC Brands Use to Grow Profitably
In order to grow your brand in 2023, you’ll need to do it profitably. That means focusing on the unit economics of your business and experimenting faster to find the opportunities in this market.
In our latest webinar, we brought together industry experts, investors and operators, to share how their strategies are evolving in today’s market and what’s resonating with buyers right now. Learn from Nik Sharma (Sharma Brands), Logan Langberg (Imaginary Ventures), Ashlee Anderson (Rumpl), and Sriya Karumanchi (Catbird):
- How VCs are evaluating DTC & e-commerce brands in a down market
- How to leverage TikTok, Reddit, and influencers to grow efficiently
- How privacy updates and the browser battles are forcing brands to think differently
What we're Reading
6 Daily Videos Drive DTC Sword Seller
'The Music has stopped': A look at venture capital in retail
How ChatGPT Drives E-commerce Conversions
Four Retails Trends And Predictions To Watch For in 2023
What is ChatGPT Doing and Why Does It Work?
What Does Black Crow AI Do Again?
Black Crow AI is used by over 150 E-commerce brands, like Sakara, Bearaby and ShortyLove. We're the first to bring enterprise quality machine learning to e-commerce challenger brands to boost their profitability. We help you optimize and accelerate your entire DTC marketing operation with real-time predictions that reveal and activate hidden value in the data you already own.
