How Clean Simple Eats increased repurchase conversions by 50% with Black Crow
Clean Simple Eats is on a mission to revolutionize the clean eating scene with its range of natural protein powders and supplements. Founded by a husband and wife team, Erika and JJ believe a sustainable, delicious diet is key to achieving health goals. From humble beginnings in the couple’s kitchen, the brand has developed a loyal community over the past decade in their #CSESQUAD.
Increase in Subscribers
Increase in Welcome Flow Revenue
Increase in Abandonment Flow Revenue
Increase in Repeat Purchase Conversions
New Customer ROAS
Standard ROAS
The challenge
Clean Simple Eats approached Black Crow to help grow their email subscriber list, identify more of their returning shoppers, and acquire high LTV customers. Like many brands, they also wanted to boost customer loyalty and retention rates. Given the nature of the Clean Simple Eats product, the potential for repeat purchases is high, as customers regularly replenish their supplies of protein powders and supplements. However, with a manual post-purchase experience in place, the team struggled to effectively manage their retention strategy.
Our solution
Why Black Crow
With Black Crow's platform, Clean Simple Eats can make better decisions at every touchpoint and effortlessly optimize the end-to-end customer journey. The team implemented Black Crow’s Identity Resolution and Predictive Offer features to recognize returning shoppers and capture more subscriber data. As a result, they grew new subscribers by 25%, while boosting abandonment flow revenue by 21%. With Black Crow’s Predictive Repurchase, Clean Simple Eats also triggers precisely-timed replenishment flows, directing shoppers to custom storefronts with personalized product suggestions. The team experienced a 50% increase in conversion rates when compared to their previous reorder journey, allowing them to disable their manual repurchase flows. In addition, Clean Simple Eats adopted Black Crow’s Predictive Lifetime Value (pLTV) to optimize paid ad campaigns. A conversion lift test in Meta showed that campaigns optimized towards the pLTV event drove a 4X ROAS, 160% higher CTR, and 27% lower CPC compared to the standard purchase event. In response, Clean Simple Eat’s agency, ROI, shifted the majority of their spend to Black Crow pLTV-optimized campaigns. Over the course of three months, this generated over 4,000 new customers, 6.9X new customer ROAS, and 23X Standard ROAS.
With Black Crow's platform, Clean Simple Eats can make better decisions at every touchpoint and effortlessly optimize the end-to-end customer journey.
The team implemented Black Crow’s Identity Resolution and Predictive Offer features to recognize returning shoppers and capture more subscriber data. As a result, they grew new subscribers by 25%, while boosting abandonment flow revenue by 21%.
With Black Crow’s Predictive Repurchase, Clean Simple Eats also triggers precisely-timed replenishment flows, directing shoppers to custom storefronts with personalized product suggestions. The team experienced a 50% increase in conversion rates when compared to their previous reorder journey, allowing them to disable their manual repurchase flows.
In addition, Clean Simple Eats adopted Black Crow’s Predictive Lifetime Value (pLTV) to optimize paid ad campaigns. A conversion lift test in Meta showed that campaigns optimized towards the pLTV event drove a 4X ROAS, 160% higher CTR, and 27% lower CPC compared to the standard purchase event. In response, Clean Simple Eat’s agency, ROI, shifted the majority of their spend to Black Crow pLTV-optimized campaigns. Over the course of three months, this generated over 4,000 new customers, 6.9X new customer ROAS, and 23X Standard ROAS.
Black Crow has been amazing to bring incremental improvement to our email and SMS programs. I've really enjoyed working with their team. They're always super responsive, super helpful, and answer any questions I have.
The future
What the future looks like
As Clean Simple Eats continues to scale, Black Crow supports the brand’s growth goals throughout the entire customer journey. With an intelligent, automated strategy in place, Clean Simple Eats is positioned to acquire more subscribers, recognize users across multiple touchpoints, trigger targeted abandonment and replenishment flows, and enhance the performance of paid ad campaigns. While customers enjoy a more personalized journey, the Clean Simple Eats team experiences effortless acquisition and improved retention - all with minimal manual intervention.
Results in 30 days
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