Clean Simple Eats enjoyed rapid growth over the past few years. After gaining so many new customers, their focus has naturally shifted to retention. To help strike the right balance between customer acquisition and retention, the Clean Simple Eats team turned to their owned marketing channels. In addition to building out email and SMS subscriber lists, they recognized the importance of offering new customers attractive incentives to make their first purchase. They identified that efficiency was paramount to maximize profitability and protect margins.

Clean Simple Eats was an early adopter of Black Crow’s predictive welcome offer. This technology uses machine learning to determine the most effective incentive for new site visitors, combined with predicting the right touchpoint in the shopper’s journey to prompt for email and SMS sign up. As a result, Clean Simple Eats has seen 35% more email subscribers and a 52% lift in purchase quantity since partnering with Black Crow. These results have ultimately increased welcome flow email and SMS revenue by 40%