Improving the Full Funnel Experience with Black Crow
Terra Kaffe sought to enhance the conversion efficiency of their Meta ads by optimizing the post-click experience, aiming to drive higher add-to-cart and conversion rates without altering ad creative or audience targeting. Their innovative TK-02 espresso machine requires extensive education prior to purchase making it crucial to deliver value propositions while reducing drop-off between ad click and checkout through a streamlined, mobile-optimized post-click experience.
increase in add-to-cart rate
improvement in checkout rate
improvement in conversion rate
The challenge
Despite Meta ads driving strong engagement, all traffic was landing on the same product detail page (PDP) or being directed straight to the home page, which often didn’t align one to one with the tone, content, or structure of the ads. This mismatch led to unnecessary drop-off. Additionally, testing new post-click flows traditionally required engineering or development support, slowing down the team's ability to iterate on the post click experience based on campaign performance.
The solution
The team leveraged Black Crow's no-code AI driven storefront builder to create a custom post-click experience tailored to the ads they were launching. By mirroring the ad's tone, content, and product focus, the storefront reduced friction and guided users more clearly from engagement to conversion—all without needing development resources or interrupting the main site flow. To better reflect the storytelling style of their static image and video ads, the team launched mobile-optimized listicle storefronts that broke down the product's key benefits in a scrollable, visually-driven format. This format allowed users to absorb value props quickly while keeping the checkout path clear and direct. All of the contained content sections were all written using Black Crow's AI and took less than 5 minutes to create.
Loving the funnel building… ultimate treatment is to replace all of our destination urls with these storefronts. I want to work to get to that point as that is what the data is saying
The results
During the testing period from February to March, Terra Kaffe experienced significant improvements when using Black Crow powered post-click experiences compared to sending traffic to the PDP. The results included a 125% increase in add-to-cart rate, a 45% improvement in checkout rate, and a 26% improvement in conversion rate. During this time, 55% of ad spend was allocated to ads driving to Black Crow post-click experiences.
Results in 30 days
Win your category.
