Intro
Paid social remains one of the most powerful growth channels for ecommerce brands, but only when every part of the journey works together
Paid social remains one of the most powerful growth channels for ecommerce brands, but only when every part of the journey works together
Black Crow partnered with performance agency Astronaut Party to help brands turn paid social clicks into net-new customers by combining best-in-class paid media execution with AI-generated storefronts that convert each click through a personalized, ad-specific experience. Across multiple brands, this approach has transformed paid social from a traffic driver into a repeatable, scalable new customer acquisition engine.
Black Crow partnered with performance agency Astronaut Party to help brands turn paid social clicks into net-new customers by combining best-in-class paid media execution with AI-generated storefronts that convert each click through a personalized, ad-specific experience. Across multiple brands, this approach has transformed paid social from a traffic driver into a repeatable, scalable new customer acquisition engine.
The Challenge
Modern paid social has evolved. Today’s most effective Meta strategies are creative-specific rather than audience-specific, built around distinct messages, offers, and products, and optimized by the platform to match the right creative to the right user impression by impression.
Modern paid social has evolved. Today’s most effective Meta strategies are creative-specific rather than audience-specific, built around distinct messages, offers, and products, and optimized by the platform to match the right creative to the right user impression by impression.
But after the click, most experiences look the same. Despite highly personalized ads, users are typically sent to generic product pages, broad collections, or the homepage—breaking the conversation at the most expensive moment in the funnel. Pre-click has evolved. Post-click hasn’t caught up.
But after the click, most experiences look the same. Despite highly personalized ads, users are typically sent to generic product pages, broad collections, or the homepage—breaking the conversation at the most expensive moment in the funnel. Pre-click has evolved. Post-click hasn’t caught up.
Our Strategy
Black Crow closed the gap by generating AI storefronts built one-to-one with each paid social ad in minutes
Black Crow closed the gap by generating AI storefronts built one-to-one with each paid social ad in minutes
Instead of sending every user to the same destination, each click landed on a dedicated, ad-matched storefront that continued the exact conversation that earned the click. These storefronts functioned as focused micro-site funnels—mirroring ad creative, copy, and offers; featuring the products converting best in real time; dynamically merchandising best-sellers; and removing distractions to prioritize first-purchase conversion. Astronaut Party paired this post-click experience with deep paid media expertise, leaning into Meta’s content-driven delivery model, optimizing toward net-new customer outcomes, and reinforcing performance through new customer conversion signals. Together, this created a closed loop where Meta finds the right user, Black Crow converts them with a matching storefront, and Astronaut Party continuously optimizes the system.
Instead of sending every user to the same destination, each click landed on a dedicated, ad-matched storefront that continued the exact conversation that earned the click. These storefronts functioned as focused micro-site funnels—mirroring ad creative, copy, and offers; featuring the products converting best in real time; dynamically merchandising best-sellers; and removing distractions to prioritize first-purchase conversion. Astronaut Party paired this post-click experience with deep paid media expertise, leaning into Meta’s content-driven delivery model, optimizing toward net-new customer outcomes, and reinforcing performance through new customer conversion signals. Together, this created a closed loop where Meta finds the right user, Black Crow converts them with a matching storefront, and Astronaut Party continuously optimizes the system.
The Results
Across multiple brands, this integrated approach aligned the entire funnel around intent—allowing ads to define the message, Meta to find the most relevant users, and storefronts to complete the journey.
Across multiple brands, this integrated approach aligned the entire funnel around intent—allowing ads to define the message, Meta to find the most relevant users, and storefronts to complete the journey.
Brands saw improved new customer acquisition efficiency, more consistent performance as spend scaled, and higher conversion rates from paid social traffic, including uplifts of up to 64% in recent split tests. Most importantly, brands gained control over the post-click experience, turning it from a constraint into a durable growth lever.
Brands saw improved new customer acquisition efficiency, more consistent performance as spend scaled, and higher conversion rates from paid social traffic, including uplifts of up to 64% in recent split tests. Most importantly, brands gained control over the post-click experience, turning it from a constraint into a durable growth lever.
Ready to turn every click into a customer?
Start your 30-day free trial. No code. No credit card. No risk.
Book a free 30 min demo call and we'll show you how to turn clicks into customers.
Ready to turn every click into a customer?
Start your 30-day free trial. No code. No credit card. No risk.
Book a free 30 min demo call and we'll show you how to turn clicks into customers.
Ready to turn every click into a customer?
Start your 30-day free trial. No code. No credit card. No risk.
Book a free 30 min demo call and we'll show you how to turn clicks into customers.