Issue 1: Collaborations With Black Crow AI
The 2023 Path to Profit: Hidden Marketing Tactics Top DTC Brands Use to Grow Profitably
A Conversation with Black Crow AI and Nik Sharma
Thursday, December 15 @ 12pm EST
Have a bit of future shock on the brain? If you’ve been over-analyzing expected trends & how they’ll affect your business’ profits in 2023, you are not alone.
And while the new year could be a bit of a ‘doozy’ due to changing markets and unpredictable customer behaviors, don’t fall victim to the “growth at all costs” strategies of the past.
Join Black Crow AI and Nik Sharma - founder of Sharma Brands - for a virtual discussion on December 15th at 12pm EST to reveal actionable, profitable tactics that you can implement today.
This immersive panel will uncover ways that you and your marketing team can:
- Shift & make adjustments based on changing market conditions & customer purchase behaviors
- Combat paid traffic volatility
- Optimize spend by targeting those who REALLY want to buy from you!
Black Crow AI x Mejuri
Life is like a box of…jewelry?!
Has iOS 14.5 caused your ads to lose a bit of their *sparkle*? We feel you.
Like many DTC brands, Mejuri felt the heat when iOS 14.5 hit. They needed to act quickly to boost their profitability across all of their marketing acquisition channels.
Enter: Black Crow AI.
After installing Black Crow AI’s tech with just one click, Mejuri started to leverage their first-party data to kickstart their campaigns and trend back towards steady marketing-generated profitability.
After just 30 days, Mejuri saw:
- 2x increase in net new users per campaign
- Over 55,000 new users week-over-week through Google
- Reduced spend on underperforming channels - like TikTok
Check out the full case study to learn how Mejuri’s identified their highest-value prospects and gained efficiency across every step of their marketing funnel.
Black Crow X Logan Langberg
Imaginary Ventures is a commerce-focused VC fund with $1.5B in AUM. They’ve invested early in brands like Skims, Everlane, and Glossier.
We sat down with Logan Langberg, a Partner at Imaginary, to tap into his domain expertise and dive deep into what brands can expect from the ever-changing markets of 2023 and beyond.
In the interview, we cover:
- Why high-growth merchants are focused on marketing profitability
- The key metrics that VC funds are prioritizing in new investments
- How brands are using machine learning to drive paid spend ROI
Logan also discusses the importance of being a customer-facing business and how important it is to be transparent and open as a marketing team.
When asked about how Black Crow AI can help marketers excel, Logan said “Black Crow not only efficiently lowers CACs, but they also get you back to the point of genuine transparency with customers.”
Black Crow AI x Tinuiti 2023 Digital Marketing Panel
We’re excited to be participating in what some are calling Tinuiti’s “biggest event of the year”! Join the teams at Black Crow AI and Tinuiti as we answer some of your most pressing questions - and help you prepare for what’s to come in 2023.
With a lot of challenges & competing priorities forecasted for the new year, we’ve hand-picked a team of experts to weigh in on everything you need to know now to be ready for 2023.
Join us on December 15th at 1pm ET where you’ll learn:
- The biggest digital marketing trends that experts predict will skyrocket in 2023 and how you can put them into action.
- Predictions for what’s to come in 2023 and how to properly prepare.
- Strategies that you can implement right away across all of your marketing channels to accelerate your performance.
- The answers to the most pressing questions that we’ve heard from brands.
