Issue 5: How Felina Intimates Boosted Triggered Email Flow Revenue By 54% With Black Crow AI
To achieve DTC marketing brilliance, it’s critical you have a full picture of customer engagement with your brand.
But big-tech companies are making it harder and harder to know what’s actually going on.
Here’s what’s not a mystery: e-commerce brands produce tons of valuable data about their website shoppers, but a lot of it slips through their fingers due to new cookie limitations.
Since launching Smart ID, we’ve been hearing inspiring stories from our customers about the huge impact they’ve gained from our new user recognition tool.
In this issue of Crow’s Nest, you’ll read about how Felina was able to identify 30% more individuals on their site, due to more robust user data, and how that generated 54% more triggered flow revenue from Klaviyo.
Unlock The Future Of E-commerce Marketing: Thriving In The 'Cookieless' Era
Join Nik Sharma, Richard Harris, Brodie Mazurek and Dexter Da Silva for a panel discussion tomorrow, Thursday June 8th, to uncover the secrets of brands that evolved their user data strategy, and transformed Klaviyo and Meta performance as a result.
In this webinar, you'll learn:
- The hidden impact of ITP and iOS changes on your marketing performance
- The actionable steps you can take to fix the problems they cause
- Real-life examples of companies that have solved the user recognition problem and turned Klaviyo into a profitability flywheel
- Insights into how marketers have prevented breaks in user sessions from breaking their Meta strategy
How Felina Intimates Boosted Triggered Email Flow Revenue By 54% With Black Crow AI
When the marketing team at Felina Intimates began to see declines in their Klaviyo campaign performance after ITP and iOS 14.5 took effect, they looked for ways to improve performance and work around this roadblock.
Enter: Black Crow AI. After installing the Smart ID Shopify app, Felina Intimates were immediately able to set persistent, server-side user identifiers that never expire. The result? Clarity on return site visitor data and a boost in activities linked directly to Klaviyo.
After just 30 days, Felina saw a 54% improvement in revenue generated from Klaviyo with Smart ID from Black Crow AI.
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