How Bask & Lather Scaled Conversions by 75% with Black Crow Storefronts
Bask & Lather is a natural hair growth brand dedicated to helping customers grow and maintain the length and health of textured hair. Led by founder and CEO Shaina Rainford, the company has built a loyal following and remarkable momentum in the beauty and wellness space. Working with performance agency Evestar, Bask & Lather set out to take their paid social performance to the next level. Their Edge Control product was already a breakout success on Meta, supported by high-performing video ads. The challenge was simple but powerful, turn those strong clicks into stronger conversions.
improvement in conversion rate
Storefronts vs. PDP performance
in projected incremental revenue
developer or design lift required
The challenge
Like many high-growth Shopify brands, Bask & Lather followed the traditional playbook of sending most paid traffic directly to static product detail pages. While the ads were captivating, the post-click experience wasn’t keeping up. Visitors who clicked from dynamic, story-driven creative landed on a static PDP that couldn’t match the energy or relevance of the ad that brought them there. For many shoppers, the excitement stopped at the click. Engagement dropped, bounce rates climbed, and valuable revenue slipped away. Evestar knew it was time to test a smarter approach.
The solution
Together with Black Crow AI, Bask & Lather launched a controlled test comparing their traditional PDP experience with an AI-powered Storefront—a personalized, shoppable landing experience built directly from the ad creative. Using Black Crow’s Storefront platform, the team generated a tailored version of the site within seconds, synced directly to their Meta ads and Shopify store. The setup required no developers, no new designs, and no integration complexity. Each Storefront carried over the ad’s creative look, copy, and flow, giving shoppers a consistent, frictionless path from click to checkout. It was an experience designed for the way modern consumers actually shop.
We definitely don’t need any convincing. We’re going to use it 100 percent. It’s a really strong product, and on Edge Control specifically, Black Crow Storefronts are converting like twice as well.
The results
The results were undeniable. The control PDP converted at 3.55 percent, while the Black Crow Storefront achieved 6.20 percent, marking a 75 percent lift in conversion rate. This success not only proved the power of Storefronts but also eliminated the need for manually built landing pages. Bask & Lather could now scale across campaigns effortlessly, generating unique Storefronts for each ad and testing new funnels without resetting Meta’s learning phase. The test revealed a major opportunity: millions in incremental revenue waiting to be captured by replacing static PDPs with dynamic, data-driven Storefronts
Results in 30 days
