Levain Bakery drove a 25% higher conversion rate with Black Crow Storefronts
Levain Bakery is one of the most beloved names in cookies, known for transforming a small New York bakery into a national obsession. As the brand expanded its direct-to-consumer business, it faced the familiar challenge of making every marketing dollar count. The team wanted paid acquisition to work harder without driving up customer-acquisition costs. To do that, Levain partnered with Black Crow AI to reimagine the post-click experience—turning high-performing ad traffic into high-converting customer journeys.
higher conversion rate vs. business-as-usual collections page
more purchases attributed to Black Crow in the 50/50 split test
return on investment
The challenge
Levain’s ads were winning attention but losing momentum after the click. Paid traffic from Meta campaigns landed shoppers on standard collection pages that felt static and disconnected from the creative that drew them in. Mobile visitors in particular ran into friction almost immediately. Bounce rates climbed, conversions stalled, and valuable ad spend slipped away. The team had strong ad creative but a weak bridge between curiosity and conversion. What Levain needed was a more dynamic post-click experience that could capture intent the moment it peaked.
The solution
Levain joined forces with Black Crow AI to run a focused trial that examined the funnel from click to checkout. Together, the teams selected three top-spending ads and split their traffic between Levain’s existing collections pages and new, AI-powered Storefronts. The experiment tested both listicle-style and shoppable video Storefronts that mirrored each ad’s look and message. The setup was fast and seamless, connecting directly through Shopify and Meta without any developer work or integrations. The results were clear almost instantly. Shoppable video Storefronts became the breakout performer, turning clicks into interactive, mobile-friendly experiences that felt natural for Levain’s audience. By aligning creative, messaging, and shopping flow, the brand built a path to purchase as effortless—and irresistible—as its cookies.
We’re very happy about the trial experience and we’re just thinking about how we can leverage this tool more
The results
The test produced remarkable outcomes. Storefronts drove a 25 percent higher conversion rate compared to Levain’s traditional collection pages, generating 34% more purchases from the tested ads alone. Overall, the trial delivered a 100x return on investment. Beyond the numbers, Levain gained faster creative testing cycles, reduced reliance on static product pages, and the ability to deliver tailored post-click experiences that truly reflect the brand’s personality. Following the success of the trial, the team is scaling Storefronts across additional ad campaigns and experimenting with new formats, including Abandonment Storefronts and seasonal promotional funnels.
Results in 30 days
