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Mansur Gavriel

Mansur Gavriel achieves a 6x ROI using Black Crow

Mansur Gavriel took the world by storm in 2013 with the launch of their iconic bucket bag, and has since expanded into dozens of designer handbags and shoes. The brand’s crisp visual aesthetic is a reflection of the eye-catching artistry of their products.


The challenge

Mansur Gavriel’s organic marketing efforts have been highly successful over the past few years. On the email front, the brand focuses on the metric revenue per recipient, but recently noticed that number trending downward and were left guessing as to the right remedy.

Our solution

The Mansur Gavriel marketing team was introduced to Black Crow, and after a one-click install they were up and running with Smart ID. They observed 50-60% more revenue across triggered email flows as Smart ID enabled them to reach users that were previously unrecognizable. During the free 30-day trial, Black Crow generated an incremental $75K in email revenue, and the brand achieved an impressive ROI of 6X as revenue per recipient rebounded.

The future

With Smart ID, the team at Mansur Gavriel is excited to generate more email revenue and to build stronger relationships with their customers through better audience reach.

If you’re looking to increase the productivity of your trigger emails and continue to engage customers, Black Crow is a really easy solution that, for me, delivered results beyond my expectations.

Alexandra R., Head of E-commerce and Digital

Results in 30 days



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