![Bearaby](https://cdn.prod.website-files.com/6385bf795061eed3508caaca/63879d8e1e6dac717807b934_bearaby_hero_Image.jpg)
Boosting ROAS for Bearaby
Bearaby is a DTC seller of award-winning weighted blankets that promote better sleep. With the impact of IoS 14.5, paid media performance had taken a bit of a hit. Bearaby turned to no-code ML platform Black Crow AI to give retargeting and prospecting a boost.
The challenge
Bearaby was faced with having to manually re-target audiences, proving inefficient due to limited insights. Not only that, but they had a goal to scale their existing business rapidly and intelligently. Deriving accurate customer behavior and doing so in a way that would help them exceed their business goals seemed like an impossible task. That’s where Black Crow AI comes in.
Our solution
Bearaby installed Black Crow AI’s plug-and-play platform into its website to develop a custom machine learning model that will give its marketing team real-time predictions about its site visitors. The marketing team took these predictions and created custom audiences on Facebook, Google, and Snapchat to target the brand’s retargeting ad campaign.
![](https://cdn.prod.website-files.com/6385bf795061eed3508caaca/63879cf53e2c021d0b1acf85_bearaby.jpg)
The future
Results in 30 days
+100%
In conversions from retargeting ads across Facebook, Google Search and Snapchat
+120%
in return on ad spend
Unlock Your Revenue Potential
Find out how much untapped revenue lies in the data you already own. With Black Crow AI, DTC e-commerce brands can reach more customers and boost profits effortlessly. Ready to see how much more you could be making?