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Boosting ROAS for Burrow

Burrow sells innovative, high-quality furniture – a product category with a high AOV that requires a long purchase consideration cycle and multiple touchpoints before a purchase. Since the Burrow team started using Black Crow, they’ve improved ROAS metrics to over 20:1 in static retargeting and seen 100% higher ROAS for their dynamic retargeting campaigns.

20:1
ROAS in static retargeting for high-score audiences
+100%
Higher ROAS for dynamic retargeting campaigns

The challenge

Early on in its growth trajectory, Burrow had been able to create a staged retargeting breakdown to build targeted campaigns. However, the team was limited to creating audiences based on distinct, measurable events (i.e. add to cart, purchase, etc.). Burrow needed a way to better utilize more of their first-party data to more accurately identify their best customers and further refine their targeting of high-intent audiences.

Our solution

To reach their revenue goals, Burrow installed Black Crow AI’s machine learning engine. Today, Burrow is able to leverage over 450 inputs in real-time for every site visitor on every page view to predict how likely that customer is to make a purchase. These predictions enabled Burrow to strategically target users with high purchase intent across marketing channels. Black Crow AI helped Burrow to leverage their own first-party data to hyper-target their ads instead of relying on Facebook’s audiences or broader algorithm. Black Crow AI’s one-click installation model identified Burrow’s highest value customers. Following a successful trial phase that doubled ROAS, they decided to double down and partner with Black Crow AI for the long-term.

The future

Capitalizing on their success with Facebook audiences, Burrow is looking forward to leveraging Black Crow AI data, audiences, and targeting across other paid channels including Google, Pinterest, and TikTok. Meanwhile, they’re continuing to feed Black Crow AI scores data back through Google Analytics in order to drive better insight into customers’ on-site behavior. If you’re looking to make your marketing dollars count and reach high-intent users for the upcoming holiday season, talk to us about a free 30-day trial of Black Crow AI today.

Results in 30 days

20:1

ROAS in static retargeting for high-score audiences

+100%

Higher ROAS for dynamic retargeting campaigns

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