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CPA improvement for Liquid IV

Liquid IV’s mission is to help people everywhere live better lives with wellness products created to fuel life’s adventures. As the team looked for innovative solutions to scale their business, they leveraged Black Crow AI’s to reduce manual audience re-targeting and generate new customer insights to help exceed business goals. Black Crow AI’s plug-and play model enabled Liquid I.V. to successfully identify website visitors with a high probability of converting, allocate their budget accordingly, and drive profits from high-intent shoppers. As a result, Black Crow drove immediate increases in retargeting net profit, CPA, and net new customers.

+48%
Increase in net new customers while maintaining spend
32%
Decrease in CPA while maintaining spend
178%
Increase in net profit due to retargeting

The challenge

The marketing team at Liquid I.V. knew they had to rewrite their paid acquisition playbook, which had been struggling to drive results since the rollout of iOS 14.5. Custom audiences on Facebook had essentially devolved to targeting every user with the same dollar amount. The same could be said for platforms like Google DV360, Snapchat, and TikTok. In turn, the team wanted to allocate their spend more effectively in an effort to target the right individuals at the right time, thus driving higher ROAS. But, they had no idea where to start.

Our solution

The Liquid I.V. team was hooked on Black Crow AI’s paid marketing solution from the first meeting. After a seamless one-click integration, Black Crow’s algorithm began making real-time predictions by isolating 400+ signals to accurately forecast user behavior. Those user scores – resulting in high, medium, and low intent cohorts – generated custom, predictive audiences. These audiences were uploaded to Facebook to retarget for bottom-of-funnel conversions and to create lookalike audiences to scale customer acquisition. Customer prospecting using Black Crow AI’s audiences quickly multiplied the team’s pool of high-quality targets, yielding even more opportunities for successful retargeting. Rather than relying on Facebook’s algorithm, Liquid I.V. could suddenly manipulate massive amounts of first-party data. In addition, the team layered Black Crow’s audiences on top of Facebook’s broader, interest-based targeting to further hone in on and convert high-intent customers.

The future

Moving forward, the Liquid I.V. and Black Crow teams are exploring new applications of the Black Crow AI engine in tandem – shifting beyond paid marketing to owned channels with a goal of increasing profitability and LTV from their existing customers. The Liquid I.V. team continues to trust Black Crow AI with supercharging their audience data and optimizing acquisition strategies — from Facebook and Google to Snapchat and more. If you’re looking to improve paid acquisition profitability and reach high-intent customers, start by ensuring your marketing dollars are allocated effectively. Learn more about our free 30-day trial of Black Crow AI today.

Results in 30 days

+48%

Increase in net new customers while maintaining spend

32%

Decrease in CPA while maintaining spend

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