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Drive additional growth and reduce costs

shortyLove is a DTC seller of luxury, functional, everyday bags for everyone. The shortyLove team was looking for opportunities to improve their active marketing strategy (drive additional growth and reduce costs)

545%
Incremental Net Profit (Facebook Retargeting)
33%
Better CPA (Facebook Retargeting)
33%
Incremental audience size (Facebook Lookaliking)
18%
Better CPA (Facebook Lookaliking)

The challenge

With the rollout of iOS 14 and its associated challenges, the shortyLove team was looking for opportunities to improve their active marketing strategy. A couple of goals their team wanted to solve were driving additional growth as well as reduce costs that the iOS changes incurred.

Our solution

By utilizing Black Crow’s AI technology, shortyLove’s first party data was utilized to make real time predictions on the value of individual site visitors. Using these new predictions, their team could feed the data back into Facebook to retarget a more favorable buyer group. Additionally, the data was used to conduct lookaliking, allowing the shortLove team to acquire net new customers.

The future

Results in 30 days

50%

Incremental increase in sales

55%

Increase in ROAS

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