The shortyLove team was proactively searching for untapped opportunities to improve their paid marketing campaigns. As a smaller brand with a limited budget, shortyLove had to be as judicious and data-informed as possible in allocating spend across campaigns and channels, especially since they were seeing higher advertising costs after Apple’s iOS 14.5 update.

After deploying Black Crow AI’s machine learning solution, shortyLove was able to immediately identify site visitors with high purchase intent for efficient Facebook retargeting. Additionally, the team used Black Crow AI’s model to optimize lookalike audience targeting, enabling shortyLove to acquire incremental net new customers. The shortyLove team adds: "Black Crow is a crucial part of our marketing stack. They helped mitigate the effects of iOS14.5 by reducing our retargeting CPA by 40%, and at the same time increasing our prospecting audience size."