Improved ability to effectively target and retarget Facebook user base
Society6 supports a global community of 450,000+ independent artists, transforming art into everyday home, tech and lifestyle goods. Using Black Crow AI, Society6 was able to triple sales volume while increasing ROAS and reducing CPA – all within an increasingly competitive market niche.
increase in sales
increase in ROAS
decrease in CPA
Like the rest of the DTC ecosystem, Society6’s paid marketing campaigns were disrupted by the iOS 14.5 rollout. The brand’s digital marketing team was faced with poor attribution data, rising acquisition costs, and inconsistent paid spend results.
The Society6 team turned to Black Crow AI to better identify valuable users likely to make a purchase. After a simple integration, Black Crow was able to accurately and immediately predict the future value of each website visitor. Using Black Crow’s predictive audiences, Society6 was able to target ads more effectively and the team was blown away by the in-platform ROAS numbers reported in Facebook. After running split attribution tests on Rockerbox to confirm the incremental performance lift, the outcome was clear: Black Crow’s predictions were driving consistent spikes in ROAS metrics
The Society6 team has expanded its implementation of Black Crow into their Google campaigns, to collect audience data and monitor performance in “Observation” mode, and into their YouTube advertisements, focusing on high-intent and low-propensity audience segments. If you’re looking to deploy paid acquisition spend profitably and reach high-intent customers, start by ensuring your marketing dollars are allocated effectively. Learn more about our free 30-day trial of Black Crow AI today.